Is a Family Friendly Vacation Rental Property in Myrtle Beach a Smart Investment?

family friendly vacation rentalAs you narrow your search for a Myrtle Beach vacation rental property, have you considered whether opting for a specifically family friendly property might be smart? Myrtle Beach is a popular destination for family vacations, and the demand for a vacation home that accommodates children is strong. If you're looking at homes for sale in Myrtle Beach and deciding what type of vacation rental you want to operate, this post is for you. 

Contact us any time to learn more about investing in a Myrtle Beach vacation rental, and keep reading for tips to make your vacation rental property the perfect one to attract families. 

Why is a family friendly vacation rental a good investment?

"Myrtle Beach is a smart place to invest in a family friendly vacation rental property because the demand is strong year after year. With a wide range of budgets accommodated here, we can help you find a property that supports your goals." -Brian Percy,

Of course you can enjoy success with any type of vacation rental in this desirable location, but there are some distinct benefits associated with marketing to families in particular. 

Steady Demand

Families represent a significant portion of the vacation rental market in Myrtle Beach, especially during peak travel seasons and school breaks. By targeting this demographic, vacation rental owners can tap into a steady demand for accommodations year-round.

Repeat Business

Providing a memorable experience for families can lead to repeat bookings and referrals, as satisfied guests are more likely to return for future vacations and recommend your rental to friends and family. Building a loyal customer base can contribute to long-term success and profitability in the vacation rental market.

Extended Stays

Families tend to book longer stays compared to other types of travelers, as they often prefer to spend more time together and explore the area at a leisurely pace. Hosting families can result in longer booking durations, maximizing occupancy rates and rental income.

Higher Revenue Potential

Family-friendly vacation rentals often command higher rental rates and generate more revenue compared to standard accommodations. Owners can capitalize on this trend by investing in amenities and features that appeal to families, allowing them to charge premium rates and maximize rental income.

Compliance with Guidelines

In many cases, young families are the demographic most likely to comply with your guidelines. They are less likely to create late night noise or throw a rowdy party that will result in damage or disturbance for neighbors. 

How can I attract families to my Myrtle Beach vacation rental?

Designing a vacation rental that families want to book isn't as hard as you think. There are a few common features families are looking for when they plan their vacations, so consider including these and highlighting them in your online listings.

Spacious Layout

Families vacationing together often appreciate ample space to spread out and relax. Design your vacation rental with a spacious layout that includes multiple bedrooms, living areas, and bathrooms to accommodate families of all sizes comfortably.

Kid-Friendly Features

Incorporate kid-friendly features into your vacation rental to make families feel welcome and at home. Consider amenities such as bunk beds, cribs, children's games and toys, high chairs, baby gates, and kid-friendly dinnerware to ensure that families have everything they need for a stress-free stay.

Safety First

Safety is paramount when hosting families with young children. Install childproof locks on cabinets and drawers, secure furniture and electronics to prevent tipping, and provide safety equipment such as outlet covers and stair gates to protect little ones from accidents. If your property has a pool, take great care to follow best practices for water safety features, providing pool alarms, childproof door locks, and/or fencing around the pool. 

Fully Equipped Kitchen

A well-equipped kitchen is essential for families who prefer to cook their meals during their vacation. Stock your vacation rental with cooking essentials, utensils, and appliances, including a dishwasher and microwave, to make meal preparation convenient and enjoyable for guests.


Offer convenience amenities that cater to families' needs and preferences, such as a washer and dryer, beach gear (e.g., chairs, umbrellas, and sand toys), and complimentary Wi-Fi. These amenities enhance the guest experience and make it easier for families to relax and enjoy their vacation. You can advertise everything so that potential guests know your vacation rental means less packing and stress for them, allowing you to stand out from competition.

Ready to find your family friendly vacation rental property in Myrtle Beach? Contact us any time. 

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